What is a project?

A project represents a workspace for a single podcast/show. When you create a project you need to select the show it should represents. Projects combine all data for that show and also allow you to manage access to that data.

Can I create projects for shows I do not own?

Yes, you can. Some data, such as PVO data is aggregated from publicly available sources. So if you want to closely watch the podcast of a competitor for example, you can do so by adding it as a project. However, some features such as audience and marketing analytics can only be activated on your own shows. You won't be able to see any data in those sections for shows you don't own.