What is Voxalyze Visibility Score (VS)?
Find out what Voxalyze Visibility Score is and how it is calculated.
Visibility Score (VS) measures the visibility of a podcast. The higher the score, the more visible the podcast is.
Visibility Rank (VR) ranks all podcasts in our database by their visibility, with the lowest rank indicating the most visible podcast. For example, in the United States, the podcast with the highest visibility (VR #1) is currently "Stuff You Should Know" by iHeartRadio, while the second most visible podcast (VR #2) is "The Tim Ferris Show" by Tim Ferris, and the third most visible podcast (VR #3) is "Pardon My Take" by Barstool Sports.
It's important to note that visibility ranks are calculated on a per-platform (e.g. Apple Podcasts, Spotify) and per-country basis. This means that the most visible podcast on Apple Podcasts may not be the same as the most visible podcast on Spotify, and the most visible podcast in France may not be the same as the most visible podcast in Brazil.
Q1: “How is the Visibility Score (VS) calculated?”
The VS is calculated by taking into account the rank at which a podcast ranks on a given search query and the search volume for this search query. For example, a show ranking on the top position on a high-volume search query will contribute more to the VS than the third position on a search query with a lesser search volume.
Q2: “My number of downloads/listens remains the same, but my Visibility Score (VS) dropped/increased"
Only a certain percentage of downloads/listens comes from organic discovery (users searching within the listening platforms). Other common sources of podcast discovery are social media, word of mouth, web searches, blog, articles, forums....etc. All the downloads/listens generated by those sources could vary, so even with the same level of organic discovery, your number of downloads/listens could go up or down
Q3: "Why did my Visibility Rank (VR) drop?"
Because VR is a relative metric, even if your podcast didn’t lose any visibility, other podcasts could gain some visibility and overtake you in rank.
Q4: “Why do my Visibility Rank (VR) vary so much?"
VR gets more volatile towards the lower end of the scale (the less visible podcasts). There are only a handful of podcasts ranking for tens of thousands of keywords, so it takes exponentially more effort to outrank podcasts at this level.
But at the very bottom end of the scale, podcasts tend to rank only for very few keywords. If these podcasts start to rank for just one new keyword, that's likely enough for it to outrank hundreds or thousands of other podcasts.